Instagram Shopping Introduces New “Virtual Gift Card” Feature for Users Worldwide
(Instagram Shopping Adds “Virtual Gift Card” Feature)
CITY, STATE, DATE — Instagram announced today the launch of its “Virtual Gift Card” feature, a new tool designed to simplify digital gifting through its Shopping platform. The update aims to provide users with a faster way to send gifts while supporting businesses by driving sales. The feature is now available globally to all Instagram users.
The Virtual Gift Card allows users to purchase digital gift cards in set amounts or custom values directly within the app. Cards can be sent to friends or family via Instagram Direct messages. Recipients receive the gift instantly and can apply it during checkout when purchasing products from any Instagram Shop. Users can personalize cards with notes or stickers for a more tailored experience.
Instagram explained the feature addresses the growing demand for contactless shopping options. It also gives businesses a tool to attract customers who prefer flexible gifting methods. Small businesses in particular may benefit, as the feature requires no upfront costs or technical setup.
“This update makes gift-giving easier for users and creates new opportunities for businesses to connect with their audiences,” said a spokesperson for Instagram. “We want Instagram Shopping to be a place where people discover products and share them in meaningful ways.”
The Virtual Gift Card feature is available immediately on both iOS and Android devices. Users in the United States, Canada, Australia, and the United Kingdom will see the option first, with expansion to additional regions planned in the coming weeks. To use the feature, shoppers select the “Gift Card” option under a business’s profile or product page, choose a value, and complete the purchase using saved payment methods.
Businesses with active Instagram Shops will automatically have access to the feature. Instagram confirmed gift card sales will follow the same revenue structure as regular purchases, with no additional fees. Users are advised to update their app to the latest version if the option does not appear immediately.
(Instagram Shopping Adds “Virtual Gift Card” Feature)
The launch follows recent updates to Instagram’s shopping tools, including improved product tagging and a streamlined checkout process. Over 1 million businesses currently use Instagram Shopping globally.